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Hello I'm
Cassandra

Digital Product Designer |​ UX | Interaction Designer | CSM | CSPO

I am a UX/UI Designer specialising in the creation of intuitive, human-centred digital experiences that align user needs with measurable business outcomes. I design with purpose—delivering solutions that are clear, functional, and strategically driven.
 

Certified as a Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO), and trained in Design Thinking and Strategic HR Management at the National University of Singapore, I bring strong product thinking to disciplined design execution. I hold a Specialist Diploma in UX & Digital Product Design and am currently completing a second Specialist Diploma in Digital Marketing & Communications to further strengthen my cross-functional capabilities.
 

My professional background spans office management, private banking, and aviation, equipping me with adaptability, rigorous attention to detail, and a strong user-first mindset. I value clarity, empathy, and precision, and am committed to bridging business objectives and design strategy to deliver meaningful, high-impact user experiences.

My work

Explore my UX/UI projects, where I deliver intuitive digital solutions for web and mobile

My Work
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#UX

Revamping the Supermarket In-Store Experience
The supermarket experience, even before you step inside the store.
My Work

#ProductDesign

Givio — Redefining Home Decluttering
A digital product design project that simplifies donations by matching items to verified VWOs, reducing friction, and providing donors with clear impact feedback.

#UX

The SMRT Journey Reimagined
A user-centered redesign of Singapore’s MRT system through AR navigation, real-time guidance, and intuitive journey planning—enhancing confidence, clarity, and comfort for everyday commuters.

#UX/UI

Dashboard Redesign for Operational Clarity
Improving information hierarchy, scan efficiency, and task visibility through UX best practices and structured layout design
My Work

#UI

Absolute(ly) Revamped:
A Heuristic Redesign of the Class Booking Experience
Uncovering usability flaws and rethinking the interface for clarity, consistency, and seamless user flow
CPF mockup.webp
CPF mockup mobile.webp

#UX

The CPF Site Experience Redesigned
Rebuilding Trust Through Design
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